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Is it legal to compare myself to my competitor?

I wish I had a page on my site highlighting the differences between my company and the company my competitor. For example (and this is just one example), AT & T could have a page explaining the difference between their service plans and Sprint Plans / Services?

Yes you can. Think Virgin vs British Airways, Asda vs Tesco, Asda and Morrison vs. cetera. But you must be 100% sure that your claims are honest and you do not mislead consumers. That is why Heineken is "probably" the best beer the world! If you go this route, which, if it hurts leaves you open to all sorts of legal challenges, seek the advice of counsel good first. Much cheaper than seeking advice from your competitor sues you!