Traffic Hits
2009
Is there a chart that tells how much website traffic hits equals how much advertising revenue?
If not, where can I find this info? Thanks
NO – there’s no such thing. While traffic is one of the factors that can help a website earn from advertising, it is NOT the only factor. In some cases, traffic is not even the most important determinant of advertising income
Take for example the contextual advertising program Google Adsense. One website with 10,000 visitors a day can earn $50 a month while another with the same level of traffic may earn $5,000. There is no way to predict how much a site can earn from advertising
Here are the factors determining income from advertising:
- Type of advertising program — Banner ads earning via cost per impression will definitely benefit from huge traffic, while contextual advertising depends on factors other than traffic
- Type of visitors the site attracts — a site that attracts venture capitalists and CEOs can charge more for advertising than a site on online games that gets 1000x more traffic. Even with a much smaller audience, the first site can earn more from advertising than the second site that gets more traffic
- Responsiveness of users to ads — Advertisers want ROI, and they will advertise again and again to sites that give them the best return on their investment. And that means spending money where they get the best returns, typically where the audience is more responsive to ads.
- Implementation of the ads — sites running cost per click (CPC) and cost per action (CPA) ads will earn more if they optimize their website much better and if they know how to place the ads in such a way to get the best response from visitors
- Branding of the site — a site with smaller traffic but gets frequent media mentions and enjoys a stronger brand can charge more for their advertising than a site that gets better traffic numbers.
Traffic is a factor in how much you earn from advertising — but it is not the only factor for determining how much you will earn. Of course, with more traffic, you stand a better chance of earning more revenues especially if you have the other factors working for you as well
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